Chipotle is Opening Tasty Made, a New Burger Restaurant, this Fall
Chipotle is breaking through the tortilla and into the business of buns. All the rumors you’ve been hearing for months has finally been confirmed.
That’s right all you die-hard Chipotle connoisseurs, you’re favorite south-of-the-border burrito, bowls and taco place wants to give you even more.
Chipotle’s first burger restaurant Tasty Made will debut in Lancaster, Ohio this upcoming fall. Like Chipotle, the restaurant will be have the perfect balance of fast yet quality food, referring to itself as a “better burger” chain.
“Early fast food burger restaurants generally had focused menus,” Chipotle founder Steve Ells said in a release, reported by Thrillist. “We think there’s great strength in that original fast food model and wanted to create a restaurant built around that. Making only burgers, fries and shakes with really great ingredients, we think we can appeal to peoples’ timeless love of burgers, but in a way that is consistent with our long-term vision.”
Tasty Made’s menu will reportedly be as limited and concise as Chipotle’s menu. As of now, it will only serve burgers, fries, and milkshakes. Also, playing by Chipotle’s rules, Tasty Made will only be serving “food with integrity.” A motto made famous by the Chipotle brand and their Cultivate festivals.
“Tasty Made will use Responsibly Raised brand beef (from animals that are raised in more humane ways and without the use of antibiotics or added hormones), shakes made with real ingredients including milk, cream, sugar, eggs and other natural ingredients, and fresh-made buns that are free of preservatives, dough conditioners and other artificial ingredients,” reads the press release as reported first by Eater.
We all expect Tasty Made to face some fierce competition from restaurants like In-N-Out Burger, Wendy’s, and Five Guys, but as long as it doesn’t pull a Chipotle and send its consumers to the hospital with E. coli…then it will probably have a fighting chance.